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Hey there,
On 19 August a German indie hacker called Jonathan Wilke launched a side project called Outbid on a .lol domain.
One spot at the top of a page. Pay to take it. Hold it until someone pays more.
It looked like a joke. Over a million people visited. Someone paid $17,001 to sit at number one.
Then hundreds of people copied it. There's now a whole site tracking the wave, called The Outbid Story.
Most copied the site. I wanted the mechanic.
The .lol was the wrapper. The mechanic was the product.
So I asked where lots of businesses fight for the same small group of buyers, with nobody showing those buyers who's serious.
UK padel. Clubs, brands, court builders and tech providers, all chasing the same operators, all working in silos.
So today I just launched it:
bidpadel.com (please click!)
I have a public traffic widget on the site by DataFast and the more traffic I can generate the more likely this will actually take off.
A viral site only has to work once. A business has to work on day two. So I changed a few things.
Listings are free. 304 UK padel businesses across 9 categories are already on the board.
You can claim your rank from just £10, top up from £1, and your total only goes up. It's a leaderboard, not an auction you lose.
The rules are public and the same for everyone. No rate card, no media kit, no retainer.
And there's a prize. Every month, whoever tops each category gets promoted on my LinkedIn. I've done 250,000 impressions there in the six weeks since I started posting about B2B padel, the demand is nuts:
That's the part I'd copy if I were you. A leaderboard is only worth bidding on if someone is watching it. I built the audience first.
A directory tells you who exists. A leaderboard tells you who's showing up.
I built it in Codex. AI did the building. I did the choosing.
To go all in, I killed my previous padel business, Padel Living I wrote about here. Focus beats sunk cost.
Go and have a look: bidpadel.com (click!).
Cheers!
Richard
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